The key to a successful marketing campaign in South Africa
To successfully market your products, services, and solutions to South Africans, you must build trust in your business and its brand.
The best way to do this is through sponsored articles, which are widely recognised as South Africa’s most trusted online advertising channel.
This is supported by the 2025 Digital Marketing Report South Africa, which found that 82% of consumers rely on online articles and product reviews when researching products or services they are considering purchasing.
76% of respondents said they trust sponsored articles more than any other advertising format when making buying decisions.
This shows that sponsored articles are the most powerful tool for South African businesses that want to build trust with consumers.
Why Newsday stands out
Sponsored articles published on Newsday carry added credibility, thanks to our reach among South African readers and decision-makers.
Newsday became South Africa’s fastest-growing news publication in June 2026, reaching an astounding 1.1 million readers within one month after its relaunch.
In that same month, it served 2.5 million pages to these readers.
These readers turn to Newsday because it offers the latest political, financial, and economic news, with a dash of sport and general reporting.
When your sponsored articles are published alongside the popular, high-quality content that Newsday offers, they gain traction and credibility.
Your sponsored articles will also be promoted on Newsday’s social media channels, which include Facebook, X, and LinkedIn.
Click to get your sponsored articles published on Newsday
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